Saying yes to life is a big part of who I am, both personally and professionally.

I have said yes to buggy rides, rescuing animals, jazz, yachting, becoming a dance teacher, cooking classes, vinyl, surfing, paragliding, twerking, cigars, snowboarding, sleeping in an igloo, night safari in Africa - to name a few.

I am a proud Ukranian, who has said yes to many countries around the world, for business and pleasure. And every time I say “yes”, I do it with an accent, which some people find adorable.

After working in an agency as a copywriter, I said yes to becoming a strategist. My background as a creative helps me understand which strategies lead to more creative work and it also reminds me to keep “speaking human”, not only marketing vernacular.

I believe that saying yes helps me get into other people's shoes and understand my audience, achieving the best human-centered insights. And being in tune with the consumer is the best way to improve a client’s business.

Here you can find some of the times I have said yes to a strategic puzzle, and the solutions me and my team created. 









Brand strategist — Fedoriv  

Sep. 2015 — Dec. 2016 

  • Created new brands (brand models and brand strategies) 
  • Developed existing brands 
  • Managed projects
  • Made different kind of researches to find trends, pain points and insights
  • Created communication strategies and customer journeys
  • Collaborated with design and creative teams
  • Lead the working session
  • Timing and budgeting
  • Worked with: Ahmad Tea, National Bank of Ukraine, PFL (Professіonal Football League), National Petroleum Company, Concept Glass, Lipsky, Piryatin, Jack House, Royal Tower, Tsarsky, Into-Sana, Vivienne


Junior Strategic Planner — ADV Group

(THINK McCann, Adventa, Lowe, Havas)

Jun. 2014 — Apr. 2015

  • Made research concerning dark marketing, competitors and target audience
  • Analyzed Cannes Lions winners to prepare some tools for creative team
  • Prepared a presentation about people who took part in Revolution of dignity
  • Created briefs and mood boards
  • Created presentations


Strategy trainee — Trendwatching Ukraine

Apr. 2014 — May 2014

  • Wrote an article "Don't stop the party" concerning people's behavior during the crisis
  • Made research for the motivations to attend festivals during the war  
  • Prepared an overview of the positioning of restaurants around the world
  • Observed the trends in advertising


Strategy trainee — BBDO Moscow

June 2013 — Oct. 2013

  • Made competitor analysis 
  • Planned for digital media
  • Observed behavior trends of target groups
  • Created comparative tables
  • Participated in brainstorming
  • Took part in projects for Audi and KFC


Copywriter — Draft FCB

Mar. 2012 — Aug. 2012

  • Wrote articles for Henkel clients
  • Created scripts and slogans
  • Took part in brainstorming
  • Participated in team building


Copywriter — Kinograf 

June 2010 — Feb. 2012

  • Produced ideas for classic and digital campaigns
  • Wrote scripts and slogans 
  • Found references for the presentations
  • Accomplished insight researches



Miami Ad School

Account planning bootcamp, 2017


Kyiv National Taras Shevchenko University

Bachelor's degree, Advertising and PR, 2010 - 2014 

Master's degree, Advertising, 2014 - 2016


EACA (The European Association of Communications Agencies)

Summer school, Advanced group, Advertising, 2015


KAMA (Kyiv Academy of Media Arts) 

Strategic planning, 2013 - 2014


Roger Hatchuel Academy at Cannes Lions  

Bootcamp, 2012


University of the Arts London 

Summer course, English Plus Marketing & Communication 2011 



Top Dog

Miami Ad School, 2017



Miami's American Advertising Awards, silver, 2017



Educational Testing Service (ETS), 2016


Crystal Orange Competition

Journalism award, 2015



Gold, Ukraine, 2014




Ukrainian — Fluent

Russian — Fluent

English — Fluent

French — Conversational




M: +38(067) 502 17 14

E: Olga@kinograf.com