RESUME

 

EXPERIENCE

Brand strategist — Fedoriv  

Sep. 2015 — Dec. 2016 

  • Created new brands (brand models and brand strategies) 
  • Developed existing brands 
  • Managed projects
  • Made different kind of researches to find trends, pain points and insights
  • Created communication strategies and customer journeys
  • Collaborated with design and creative teams
  • Lead the working session
  • Timing and budgeting
  • Worked with: Ahmad Tea, National Bank of Ukraine, PFL (Professіonal Football League), National Petroleum Company, Concept Glass, Lipsky, Piryatin, Jack House, Royal Tower, Tsarsky, Into-Sana, Vivienne

 

Junior Strategic Planner — ADV Group

(THINK McCann, Adventa, Lowe, Havas)

Jun. 2014 — Apr. 2015

  • Made research concerning dark marketing, competitors and target audience
  • Analyzed Cannes Lions winners to prepare some tools for creative team
  • Prepared a presentation about people who took part in Revolution of dignity
  • Created briefs and mood boards
  • Created presentations

 

Strategy trainee — Trendwatching Ukraine

Apr. 2014 — May 2014

  • Wrote an article "Don't stop the party" concerning people's behavior during the crisis
  • Made research for the motivations to attend festivals during the war  
  • Prepared an overview of the positioning of restaurants around the world
  • Observed the trends in advertising

 

Strategy trainee — BBDO Moscow

June 2013 — Oct. 2013

  • Made competitor analysis 
  • Planned for digital media
  • Observed behavior trends of target groups
  • Created comparative tables
  • Participated in brainstorming
  • Took part in projects for Audi and KFC

 

Copywriter — Draft FCB

Mar. 2012 — Aug. 2012

  • Wrote articles for Henkel clients
  • Created scripts and slogans
  • Took part in brainstorming
  • Participated in team building

 

Copywriter — Kinograf 

June 2010 — Feb. 2012

  • Produced ideas for classic and digital campaigns
  • Wrote scripts and slogans 
  • Found references for the presentations
  • Accomplished insight researches

 

Education 

Miami Ad School

Account planning bootcamp, 2017

 

Kyiv National Taras Shevchenko University

Bachelor's degree, Advertising and PR, 2010 - 2014 

Master's degree, Advertising, 2014 - 2016

 

EACA (The European Association of Communications Agencies)

Summer school, Advanced group, Advertising, 2015

 

KAMA (Kyiv Academy of Media Arts) 

Strategic planning, 2013 - 2014

 

Roger Hatchuel Academy at Cannes Lions  

Bootcamp, 2012

 

University of the Arts London 

Summer course, English Plus Marketing & Communication 2011 

 

Certifications/Awards

Top Dog

Miami Ad School, 2017

 

ADDY's

Miami's American Advertising Awards, silver, 2017

 

TOEFL

Educational Testing Service (ETS), 2016

 

Crystal Orange Competition

Journalism award, 2015

 

Effie

Gold, Ukraine, 2014

 

 

Languages

Ukrainian — Fluent

Russian — Fluent

English — Fluent

French — Conversational

 

 

Contacts 

M: +38(067) 502 17 14

E: Olga@kinograf.com

www.linkedin.com/in/olgakokoshko

work